Ching-Ching Gettin’ Paid Over Here…
Posted by Saucy Dame Dizzle on
July 11, 2008
Looks like Gwen Stefanis’ fashion empire remains ‘trump tight’, as she and industry giant Coty haved teamed up to launch a Harajuku Lovers fragrance collection this September. Stefani created dolls based on herself and her four real-life backup singers, Love, Angel, Music and Baby — and turned them into scent bottles.
No doubt, a cyber presence for the product is in the works - HLfragrance.com will debut in Septemeber as well. Sign up and you’ll receive updates on the “World of Harajuku Lovers” as it all pops off .
Saucy Dame Dizzles Two Cents:
As darling as the dollies are, I’ll be waiting for the product to hit cosmetic counters before I decide to “rush it, or flush it“. At first glance, the initial feel of the marketing campaign has AVON written all over it - especially with the blonde geisha swagger in effect. Kinda corny (the marketing) if you ask me.
